What do uber-crush Justin Bieber, Portuguese songstress Anna Free, and Okie Grayson Chance have in common? They are all YTBs…YouTube breakouts.
Think you need pyrotechnics or that megawatt radio as the only ways to make it? As the song goes, it ain’t necessarily so.
What Free, Beebs, and Chance have discovered is that they have the power to make a difference in their own lives as artists, each breaking records in the world of music marketing and self promotion.
Their weapon of choice? Social networking and multimedia.
So far, Free has achieved over 20 million views. And if you have not yet heard her music, it’s only a matter of time. To learn more, check out: http://www.rohitbhargava.com/2010/09/how-a-portuguese-singer-got-20-million-views-on-youtube.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rohitbhargava+%28Influential+Marketing%29
What chance will you dare to better market and free yourself to succeed?
Thursday, September 23, 2010
Friday, September 17, 2010
Digital’s Killing the CD
Ask for a Victrola or an 8-track and folks will definitely know you’re a tad out of touch with the music business. But the time is virtually upon us where if you bring up CD chitchat, it could be construed as a sure sign of age.
As reported by The Recording Academy™, PricewaterhouseCoopers' “Entertainment and Media Outlook for 2010–2014” report declares digital sales will trump physical CD sales in 2011:
The report predicts digital purchases will reach $17 billion in 2014, up from $8.1 billion in 2009, and expects physical sales to drop to $10.9 billion, a 66 percent decline from 2005. Global spending on recorded music is expected to reach $27.9 billion by 2014, up slightly from $26.4 billion in 2009. (6/15) http://www.grammy.com/blogs/digital-sales-to-top-physical-in-2011
Time to get with it, people. CD is currently king, but digital is soon expected to reign supreme.
For reasons of convenience, economy and green-thinking, digital is media that is mutually beneficial to artists, manufacturers and the environment. Generally made of polystyrene, CDs are a common and long-lasting environmental pollutant.
Making the switch from CD to digital is like it was from vinyl to CD in the ’90s: meteoric. Will it kill it off completely? No, just ask the hipster known as vinyl. Further, did radio die when video came a’ knockin’? Not quite, though it is changed forever and bruised from the battle.
Everyone may still have their recording preference and investment in their studio gear and music collections—about which to be protective—but is the door wide open for digital to become the new recording and manufacturing darling for early adapters, indie artists, audio professionals and hobbyists alike? You bet!
Once again the financial playing field is being leveled in the ever-present battle between the Davids and Goliaths of the recording industry.
Whichever your choice, make music and—regardless the genre—make it hot!
As reported by The Recording Academy™, PricewaterhouseCoopers' “Entertainment and Media Outlook for 2010–2014” report declares digital sales will trump physical CD sales in 2011:
The report predicts digital purchases will reach $17 billion in 2014, up from $8.1 billion in 2009, and expects physical sales to drop to $10.9 billion, a 66 percent decline from 2005. Global spending on recorded music is expected to reach $27.9 billion by 2014, up slightly from $26.4 billion in 2009. (6/15) http://www.grammy.com/blogs/digital-sales-to-top-physical-in-2011
Time to get with it, people. CD is currently king, but digital is soon expected to reign supreme.
For reasons of convenience, economy and green-thinking, digital is media that is mutually beneficial to artists, manufacturers and the environment. Generally made of polystyrene, CDs are a common and long-lasting environmental pollutant.
Making the switch from CD to digital is like it was from vinyl to CD in the ’90s: meteoric. Will it kill it off completely? No, just ask the hipster known as vinyl. Further, did radio die when video came a’ knockin’? Not quite, though it is changed forever and bruised from the battle.
Everyone may still have their recording preference and investment in their studio gear and music collections—about which to be protective—but is the door wide open for digital to become the new recording and manufacturing darling for early adapters, indie artists, audio professionals and hobbyists alike? You bet!
Once again the financial playing field is being leveled in the ever-present battle between the Davids and Goliaths of the recording industry.
Whichever your choice, make music and—regardless the genre—make it hot!
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