Now that the splendor and splash of the Grammys has passed, how were you inspired? Watching it, I was amazed by the most awesome opening choir ever of Christina Aguilera, Jennifer Hudson, Martina McBride, Yolanda Adams, Florence Welch; Esperanza Spalding vs. Justin Bieber; Janelle Monae; Bruno Mars and B.o.B.; Rihanna; Cee Lo with Gwyneth and puppets, and so many others.
Congrats again to fellow Grammy contender and TMG artist Addis.
What a night for independent artists! More than 50% of Grammy nominated projects came from independent record labels. You can fully consider that fact by visiting American Association of Independent Music at: http://a2im.org/2011/02/14/indies-reign-at-grammys-taking-home-album-of-the-year-and-best-new-artist-awards-%E2%80%93-total-indie-tally-is-46-grammys. Does that realization dim the sheen of major record label offerings? Not specifically though what it does do is brilliantly illuminate to every independent artist currently working, hustling, pushing, promoting, writing, recuperating, exhausted-yet-still-inspired, to stay focused on your vision and the impeccable execution of your music.
The Grammys triggered much for many. How did it ignite your muse? Were you inspired by the music, the dance, the fashion … that egg? OK, let’s talk about Lady Gaga and her performance birthing capsule. It might not have been understood, but it was a marketing and promotions stunt that still has folks either perplexed and intrigued or dismissive of such performance art. Regardless and better than Humpty Dumpty who perished for his passion, Gaga’s egg cracked open another level of promotion to demand attention. In a room of titans, all heads noticed.
Fret not. Even though that high protein idea is fried, what new ideas do you have to similarly attract media to your music? What press soufflé will you whip up to encourage curiosity about what you do?
Start thinking. Stay creative. Be dynamic. Eggs-actly.
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